Gary Card designs pop-up Milan store for COS *VIDEO*

Who doesn’t love COS? The Swedish brand may be the high street sister company of H&M but it has all the hallmarks of a higher end designer brand. It has its own aesthetic signature, an arty, design-conscious customer base and an intelligent point of view. It feels kind of secretive though, so here’s a wee peek into the brand as it launches a pop-up shop in Milan (designed by Gary Card).