Brrrrr…
I know it’s freezing but please, have some decorum. Say no to Uggs and yes to these little lovelies from F-Troupe….
Liberty + Merci = perfect match
If you were overwhelmed by all the Liberty print hook-ups in 2009 then tough titty, there’s even more in store for 2010. At the SS10 preview we saw Liberty print watch-straps and these pretty-as-you-like Liberty print Repettos – watch them fly faster than the Nikes…
Even better than that is the news that Liberty will launch a collection in collaboration with French concept store Merci. Merci’s owner Marie-France Cohen has magicked up a homeware and fashion collection that plays heavily on Liberty’s Carnaby Street location which also ties in with Carnaby Street’s 50-year celebrations. The range will be sold in Merci in Paris as well as a pop-up Merci store in Liberty. Best get over your floral fear fast…
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Hermes to launch new brand – Shang Xia
More news on the Hermès front following my rant last week.
According to CPP-Luxury, the Hermès group will launch a new brand aimed at the Chinese market in 2010. The lower-priced brand called Shang Xia will be made using traditional Chinese materials and techniques to take advantage of the new Chinese luxury consumer.
This chimes with research I have recently undertaken on the luxury market for the next decade. Heritage and authenticity is something that luxury brands will be focusing on, moving away from the noughties version of luxury that was more to do with brand names and status than the quality and craftsmanship of the goods. This is certainly a brand to watch as if it does well, others are sure to follow.
