Culture of fashion: Helmut Lang x Saint Laurent collab
“I always had the utmost respect for the work of Yves, and Anthony has created an unparalleled vision for YSL, furthering the house’s legacy in a truly contemporary way…Anthony was the first person in fashion to engage in a collaboration focusing on my artwork. As I collaborated with artists in different ways throughout my time in fashion, it was intriguing to be in the reversed position.”
An interesting turn of events at Saint Laurent. When I saw the headline saying Anthony Vaccarello has collaborated with Helmut Lang (pay wall), I assumed a fashion line.
But no, it’s art. Helmut Lang X Anthony Vaccarello for Saint Laurent Rive Droite is a sculpture installation made from discarded Vaccarello-Saint Laurent fashion. Literally pulped and shredded and refashioned into totemic works.
The installation launches today at Saint Laurent’s flagship in the former Colette space on Rue St. Honoré, after which the show will travel to the Rive Droite store in Los Angeles. See more here. It’s a good time to bring art to retail stores. It’s a way to invite new and existing audiences to retail at a time when reinvention is needed more than ever.
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Helmut Lang X Anthony Vaccarello for Saint Laurent Rive Droite
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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