“I am doing it alone, out of my house, with external collaborators and ateliers. And I am so happy. I had 25 years of working in a big house. I learned a lot. Maybe what I learned most now is I don’t have to function like that. I don’t have to speed up a collection just because an executive tells me to speed up. Now I can be very artisanal. This is the heart of my work, my world. I am putting all my savoir-faire on the line. ”
Another designer on the go-slow train, Bouchra Jarrar is returning to fashion, at her own decelerated pace. The couturier who went to Lanvin RTW for a hot minute is following in the footsteps of other designers like Thakoon Panichgul, producing a very trim collection of signature pieces. At her Paris couture spring 2020 show, she revealed 18 looks (on men and women), including military-style coats, tailoring and minimalist dresses, accessorised with a feather or two and garconne-style J.M. Weston shoes.
This stripped back approach feels in tune with the times and it will be interesting to see how it pans out as a business model. Like Marco Zanini, she is showing super small scale from her home, to industry friends and family, a less pressured, more intimate way of doing things. Read more here and see the Bouchra Jarrar spring 2020 couture collection here.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Bouchra Jarrar spring 2020
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