Gentlewoman style: the return of Bouchra Jarrar

Bouchra Jarrar spring 2020 Couture Vogue Runway

“I am doing it alone, out of my house, with external collaborators and ateliers. And I am so happy. I had 25 years of working in a big house. I learned a lot. Maybe what I learned most now is I don’t have to function like that. I don’t have to speed up a collection just because an executive tells me to speed up. Now I can be very artisanal. This is the heart of my work, my world. I am putting all my savoir-faire on the line. ”

Another designer on the go-slow train, Bouchra Jarrar is returning to fashion, at her own decelerated pace. The couturier who went to Lanvin RTW for a hot minute is following in the footsteps of other designers like Thakoon Panichgul, producing a very trim collection of signature pieces. At her Paris couture spring 2020 show, she revealed 18 looks (on men and women), including military-style coats, tailoring and minimalist dresses, accessorised with a feather or two and garconne-style J.M. Weston shoes.

This stripped back approach feels in tune with the times and it will be interesting to see how it pans out as a business model. Like Marco Zanini, she is showing super small scale from her home, to industry friends and family, a less pressured, more intimate way of doing things. Read more here and see the Bouchra Jarrar spring 2020 couture collection here.

Bouchra Jarrar spring 2020

Bouchra Jarrar Spring 2020 couture

Bouchra Jarrar Haute Couture SS20 Paris Gio Staiano for NOWFASHION

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Bouchra Jarrar spring 2020
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