My-Style Guide




For a mag hag like me, anything that has editorial content and some nice pics is a goer. I hoard the COS, Matches and Harvey Nichols Edit magazines as if they’re collectors editions of Vogue and can’t wait for b Store’s new b Magazine to launch during LFW. Since the latest My-Wardrobe Style Guide arrived two weeks ago it hasn’t left my desk. Not only is it packed with a breakdown of the new-season buys but there are pages of style advice from fashion editors and mini Q&As with emerging designers. Oh and a brilliant ‘how I’d wear it’ feature by the always-inspiring Katie from What Katie Wore.

Interestingly, My-Wardrobe’s Saran Curran revealed to me that she often has to justify the cost of producing the Style Guide to her investors as they don’t always see its benefit. Yet for an online store to produce a printed publication makes perfect business sense to me as it serves as a tangiable reminder of the brand as well as offering genuine shopping advice – and no small amount of encouragement.




Bigging up the bloggerati



Summer 09 will surely go down in history as the season when fashion blogging tipped over into the mainstream. Never have I received so many emails inviting me to blog events, asking for a soundbite or sending me links to big-up-the-bloggerati articles. Today’s Business of Fashion alerted me to an insightful article in The Times that suggests if brands don’t embrace bloggers sharpish, they’ll almost certainly get left behind.

Also out today is the Blogger Vision Q & A I took part in, organised by FTape, the online fashion industry resource. Have a good read on what me and some fellow bloggers (including Style Salvage Steve, Liberty London Girl, Rebekah Roy, Kingdom of Style, The Coveted and Frock Writer) have to say on all things blog and fashion-related.


Waiting and waiting…




Dear September 10th. Could you hurry up and arrive already please? I have allocated the entire day to fashion and Vogue’s Fashion’s Night Out and have already pencilled some appointments in my Hello Kitty Smythson diary. I’m definitely making the Gap pop-up shop in Carnaby Street my first stop-off to see what visual delights Garance Dore is going to magic up with her photos, illustrations and limited edition T-shirts (above) and I’m planning to end the day at COS to take advantage of its free champagne and late closing (it’s open ’til 11pm). Then I will spend a good while at Liberty where all theseevents are taking place including an Hermes scarf-styling workshop from Vogue’s Emma Elwick (she who styles their phenomenal More Dash Than Cash pages).

Then I need to find time to watch Lucinda Chambers zhuzh up the windows of the Giorgio Armani windows in Sloane Street (6.45pm, 37-42 Sloane Street, SW1), witness Kate Phelan in action styling a Vogue shoot at Chanel on Bond Street (173, New Bond Street, 7-8pm), sample the exclusive black ice-cream from The Icecreamists at Selfridges (400 Oxford St, W1), watch Jourdan Dunn styling Topshop shoppers (8-9pm, Topshop 216 Oxford Street, W1) and help Rupert Sanderson with his giant shoe installation (33 Bruton Place, W1).

As if Thursday 10th won’t be mad enough, Oxford Street has decided to piggy back on the occasion with its first ever High Street Fashion Week starting today. Frankly, I’m right behind it. Let’s pick this economy up off its feet!