Trend report: Nina Ricci’s animated GIFs
Here’s a great execution of a luxury trend that ticks two boxes – playful luxury and what The Future Laboratory calls ‘netstalgia’. Nina Ricci has released four animated GIFs designed with Jo Ratcliffe to launch its AW12 La Rue handbags. Although I must admit the bags aren’t really my taste, I absolutely love the GIFs which are charming and playful yet absolutely retain the aspirational whiff of luxury…
10 September, 2012 @ 9:44 am
Love the GIFs, hate the bags…
10 September, 2012 @ 10:34 am
Wow, love these, thanks for alerting us to them. Hope tons of other brands follow suit!
Home of Fashion
11 September, 2012 @ 1:07 pm
Love these. Definitely good to have a fun ad for a luxury brand.