Quote of the day: anon
“I asked them what they were good at. And they said, “Nothing.” We’ve gotten to the point that if we have a meeting with them, and we ask what they do, and they say “influencer,” we don’t hire them. If they say photographer, we do.”
An anonymous social media marketer speaks out on influencer marketing in Digiday. The comments are worth a read too…
IMAGE: Tommy Ton/Style.com
13 May, 2016 @ 7:10 pm
Great photo.
19 May, 2016 @ 9:29 am
Brilliant interview, so true, i face the same problem when casting for influencer….. There is not actual skills.
19 May, 2016 @ 9:31 am
Brilliant interview, so true, i face the same problem when casting for influencer….. There is not actual skills….no ownership on the content and not so loyal followers.
19 May, 2016 @ 9:54 am
I agree with some points. However, when there are skills, i think $4000 for ownership of 50 edited/retouched pictures is not a lot really…
23 May, 2016 @ 1:57 pm
As a former photographic agent….. I agree.
But those skills don’t come around that often.
And some time there is no skills couple with a very repelent attitude.
23 May, 2016 @ 2:13 pm
Yes, sometimes the professional skills can be greatly lacking :(