Kim Gordon for Proenza Schouler PSWL

Proenza Schouler White label Kim Gordon

Wait, I thought diffusion lines weren’t a thing any more? Well Proenza Schouler is ‘disrupting’ that trend and bringing them back!

PSWL (Proenza Schouler White Label) is the line of wardrobe staples it launched last year and this season it has enlisted Kim Gordon and her daughter Coco Gordon Moore to model the collection, photographed by Clara Balzary. The jeans and the waterproofs have my name on them and I’ve been looking for a rugby top like this for ever.

Proenza Schouler White label Kim Gordon
Proenza Schouler White label Kim Gordon

Incidentally, I had the oppportunity to meet Jack and Lazzaro earlier this year at a dinner for their Arizona fragrance launch. They were on the gruelling press junket treadmill of store events, press dinners and customer meet-and-greets but couldn’t have been funner or more charming. Or more heartbreakingly handsome…


WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Kim Gordon and Coco Gordon Moore by Clara Balzary for Proenza Schouler PSWL
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