17 August, 2010

Jaime Mon Carre – Hermes does street style

Hermes has launches a street style site and it’s a perfect lesson in how heritage luxury brands can engage with younger consumers. Fun, informative, interactive, engaging and beautiful, J’aime Mon Carre (‘I love my scarf’) uses jolie young things to demonstrate that an Hermes scarf is a versatile piece to stamp your style on.

Strictly speaking, it’s only ‘street style’ in look, as the models have been styled by Fran Burns (although I’m sure they only needed the odd tweak). No matter, the point is that the project changes the perception of the Hermes scarf and the Hermes brand itself. I hope they develop it further.

Pics: Matt Irwin/Hermes

UPDATE 21/Aug/10

Some of the comments on Cathy Horyn’s review of Jaime Mon Carre bemoaned the lack of older people on the site. To them I say, check out these snaps I took of an Hermes window display back in April. Equally charming I think…

Disneyrollergirl 3 Comments Brands, Photography, Retail concepts, Styling Hermes

11 August, 2010

The best Moncler ad yet

Bruce Weber’s Moncler ads are surely the best thing out there. Animals, children, it’s all going on. PS, I’ve just discovered Sacai for Moncler AW10 too. Having always bemoaned the fact that there is not enough elegant-but-functional outerwear in the fashionsphere, it’s good to see the problem addressed. And how!

Feast your eyes…

Disneyrollergirl 5 Comments Ad campaigns, Photography

10 August, 2010

From the vaults: Dazed & Confused supplement ‘Blow Up’

Somewhere in this dogeared fold-out zine, there’s a portrait of me taken by Rankin. According to this article, it was bought by the V&A. Fancy!

Disneyrollergirl 4 Comments Magazines, Photography

14 July, 2010

Bruce Weber for Salvatore Ferragamo

I can’t tell you how much I’m liking these luxury brands eschewing the overplayed sex vixen advertising in lieu of something more portraity. One of my favourite portrait photographers, Bruce Weber has been called for photo duties on the Salvatore Ferragamo campaign and well, you can tell can’t you? (more…)