Ooh get a load of these sexy little puddings at the Arcadia online press day! Mmm, don’t they look delightful? These sweet and sticky meringue-cream-strawberry-and-kirsch deserts were served up alongside rails and rails of new season collections from Topshop, Evans, Dorothy Perkins, Topman and Miss Selfridge. Online press mingled with independent bloggers to try on the Evans disco dazzler sequin bootees, Topman suits (Isabelle O’C had to be wrestled out of hers) and already-legendary Ashish for Topshop boots. Not only did we get a chance to legitimately photograph some shit hot Topshop clothing and upload it in real time (without being told off), but photographer Alistair Guy was on hand to document our styling attempts, although a white background had to suffice – no wistful Lula-esques fields to hand unfortunately. But what a great chance to social network face to face as well as grilling the Arcadia PRs. Pressing questions of the night? When will the new Topman floor be unveiled and what exactly is this new thing called Tinker? OMG – check out Topshop Tweeter Zoe’s Bernhard Willhelm boots… Shoutouts to Magazine Machine, Discotheque Confusion, Style Bubble, Fabfrocks, Randomfashioncoolness, Young Shields, Mademoiselle Robot, Cate from Bitchbuzz, Kila and Mantern from Rubbishmag. Er, did I miss anyone?
Exciting news just in this week that my blog buddy Sophy Robson is doing the nails for Jeremy Scott at LFW. There is definitely a nail thing going on in London right now, and no event is complete without its nail artists in situ. Last week I was tempted down to the Diesel Flash for Fun launch (its glow in the dark collection that lands next month), not by free jeans and tees but by a free day-glo manicure courtesy of WAH Nails.
Not only were the nail artists sweet and super-creative (no French manicures here) but something about the whole shebang with the little toy-like plastic fans on the tables (to dry the nails) and general hubub made the event far friendlier than your average hifalutin fash bash. Well, that and the fact it was held at the Dalston Superstore.
In the basement you could see the clothes in action, glow-in-the-dark stitched jeans reminding me of Helmut Lang’s 1990s reflective dresses and trousers – *looks off wistfully into the middle distance* – anyone else remember these? But truly, the most fun was had upstairs where you couldn’t move for fash-bloggers – Isabelle O’Carroll, Fred Butler, Jaiden James and Rasharn Rva included. Honestly, the only fash-blogger missing was Miss Sophynails herself!
Actually, I’m not particularly competitive, I just like having a laugh so I’m not going to harp on about it too much. Although I have put the badge in my sidebar. And emailed everyone I know…
Fashion bloggers, these days it seems everyone is obsessed with them, including me. Which is why I schlepped to the Design Museum (when is it moving west? Not soon enough) yesterday to listen in on the Why and What Next in London Fashion debate, hosted by Let Them Eat Cake. I thought I’d heard all there was to hear about fashion blogging but what was discussed was thought-prodding indeed and aside from the well-articulated opinions of the bloggers* on the panel, it was also nice to hear their personal stories. A lot of the debate zigzagged around the magazines-versus-online issue. Most bloggers are deeply passionate about magazines but it was agreed that those magazines falling by the wayside are doing so for a reason – they’re not relevant any more. As Steve Salter succinctly put it, “the magazines we grew up with are dying while online zines aren’t quite there yet. There’s a void to be filled, we’re in a transitional phase.”
When musing on the differences between online and offline publications, the point was made that good blogs take longer to find and a lot of bloggers skim-read and don’t want to read meaty, lengthy articles online. Certain magazines on the other hand are being cherished and referred back to over and over. The magazines that survive will be the ‘special’ ones, the ones with quality content and a unique point of view that are kept almost as collectables. I found this interesting as on the face of it, magazines are ephemeral (they’re made of paper after all) while online is permanent, yet looking at it this way, it’s the magazines that become permanent and the online that becomes old news, quickly replaced by the next blog post in our online quest for newer and faster information.
One of my favourite opinions of the debate and an issue that has been niggling me lately was Alex Fury’s take on the obsession with ‘new’. While blogs may be considered the ideal platform to help promote new and young talent, Alex Fury from SHOWstudio also flagged up the importance of forgotten talent. “People see SHOWstudio as an educational tool. I like to champion older designers, those forgotten names like Antony Price. Why? Because online isn’t about selling or satisfying an advertiser, therefore we can be more personal in what we choose to write about.” High five Alex! In case you hadn’t noticed me banging on about it, I’m rather excited about the upcoming Simon Foxton exhibition at the Photographers’ Gallery and was chuffed to find an interview on SHOWstudio (albeit from a few years ago). Stylist Foxton has been steadily working since the 80s but doesn’t get fawned over as much as the Dazed/Love/V set. And the same goes for god knows how many other influential, yet largely un-bigged-up talents out there. I love that bloggers aren’t dictated to and can cover whatever they want and I think having an interesting, personal take on something is more valuable to readers than simply being first on the discovery trail – after all it’s not a race (although I do get that huffy feeling when Ms Bubble posts about a ‘find’ hours before me, in which case what can I say, I’ve just contradicted myself!).
Actually, another key message that came through was the chummy community spirit of fashion blogging. Susie Bubble was knocked out when she received over 400 supportive comments in relation to Hog-gate and it was unanimously agreed that bloggers are a generous lot who don’t mind having their posts referenced by other bloggers (but hey, a credit is always nice). Although bitchery in the fash-mag industry was a divisive issue (Jeannie Annan-Lewin had experienced, it, Rebekah Roy hadn’t), when it comes to online, we’re all on the same team. Now isn’t that nice to know?
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