DUSAN: fashion’s best-kept secret
How have I not heard of Dusan before? I discovered it two days ago on a rail at The Shop Of Bluebird while prepping for a shoot – luxe tabard-esque layers that nod to The Row and Chloe in refined fabrics and muted tonal colours (with prices to match).
Amelia, the Bluebird PR told me that the collection pretty much sells itself – “we have complete sell through every season”. And she flagged up the coats especially, “every time I walk past, there’s someone trying one on”. I did some Googling and I discovered it’s a 15-year old brand, designed by Serbian-born Dusan Paunovic, based in Milan. And the best bit? Paunovic is a proud celebrity-avoider. (more…)