The trend for magazines and newspapers to partner with retail is on the up. US Vogue started the whole thing off with Vogue.TV in 2008, an online entertainment network that viewers can shop as they watch and where you can even buy straight from the ads (although the site now seems somewhat neglected).
Newspapers are also increasingly linking their online fashion coverage to etailers where readers can buy featured fashion items straight from the page thanks to innovations like LynkU.com which operates Guardian Fashion Store. Another Magazine recently opened Another Shop in collaboration with Colette selling original limited edition fashion items by favoured brands and designers.
The latest news is that Purple magazine has launched Purple Boutique with an exclusive Olympia le Tan minaudière. Le Tan’s book-shaped Liberty-print lined clutches caught my eye at the Browns press day. For Purple Boutique, a design has been created using the cover of John Wyllie’s 1950s novel Johnny Purple as inspiration.
With Net-a-Porter producing its regular online magazine and other etailers adding to their unique editorial content, the lines between magazines and retailers are becoming increasingly blurred. Where will this go?
I’m loving the news that Anya Hindmarch has designed a mini-collection for Barbour. I have one of her own-label jackets which is a great everyday shape and has served me well for about three years. Barbour is really stepping up its game and offes a new service in its new Newburgh Quarter store whereby customers can customise their Barbour to their own specifications.
I must toot my own horn here though and point out that I saw this collab thing coming a while ago although my suggestion at the time was Luella. Hmmm, maybe for next season?
My trusty Levi’s 571s have just kicked the bucket after four faithful years which is a total disaster as they were my go-to boy-fit jeans for wearing with loafers, brogues and other shoes that require a loose fit and ankle-flashing length. The search is on for a replacement, especially as I have recently discovered Rae Jones’ captivating footwear. Her low-heeled bow courts would be perfect with the jeans, a twinset and my new Hermes cravate foulard tied in a big floppy bow. Just add little white socks for a Sloaney take on garconne dressing…
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Pinterest Tag is a web analytics service that tracks and reports website traffic.
This cookie is set by X to identify and track the website visitor. Registers if a users is signed in the X platform and collects information about ad preferences.
2 years
personalization_id
Unique value with which users can be identified by X. Collected information is used to be personalize X services, including X trends, stories, ads and suggestions.
2 years
external_referer
Our Website uses X buttons to allow our visitors to follow our promotional X feeds, and sometimes embed feeds on our Website.