Is it a shop or a magazine? Or both?
The trend for magazines and newspapers to partner with retail is on the up. US Vogue started the whole thing off with Vogue.TV in 2008, an online entertainment network that viewers can shop as they watch and where you can even buy straight from the ads (although the site now seems somewhat neglected).
Newspapers are also increasingly linking their online fashion coverage to etailers where readers can buy featured fashion items straight from the page thanks to innovations like LynkU.com which operates Guardian Fashion Store. Another Magazine recently opened Another Shop in collaboration with Colette selling original limited edition fashion items by favoured brands and designers.


With Net-a-Porter producing its regular online magazine and other etailers adding to their unique editorial content, the lines between magazines and retailers are becoming increasingly blurred. Where will this go?
6 January, 2010 @ 12:30 pm
I love where everything is headed, makes it all the more interesting for consumers and bloggers. x
6 January, 2010 @ 12:37 pm
I think it's a real shame that most highly rated professional journalists are no longer impartial, but tied to certain brands through their publications' websites. We live in rapidly changing times, so I suppose we have to expect new and innovative business models and approaches from the media to the fashion/lifestyle industry – Personally, I'm not sure these sort of changes are for the best (in fact, I've been having my own rant about the press today).
6 January, 2010 @ 12:43 pm
purple so very pretty in pink.
6 January, 2010 @ 1:38 pm
Really interesting post! I'm fascinated by the many innovative developments of the fashion industry but it does seem as though as though they've taken over every possible outlet for marketing purposes. It leaves me wondering where they're heading next and how much longer it will be before they exhaust all possible opportunities? x
12 January, 2010 @ 7:09 pm
Purple opened a shop near the canal St martin back in 1995. it was the first of its kind, selling limited artworks, photographs, books, CDs.I wonder if on line shops will ever manage to create the kind of inspiration and emotion that old little "nests" use to have.