Inside H&M’s summer magazine


The new H&M magazine is out and as usual it’s a cracking good read. Each issue has three 1000+ word features and this issue includes one of mine on the magic of fashion shows. That’s not the only reason it’s a good read though. There’s also Ben Perdue’s story on the history and future of street style photography and Lauren Cochrane’s look at the enduring appeal of bohemian style. Plus some DIY fashion from Shini Park, Camilla Akrans’ scorchio summer shoots and my favourite – David Mushegain’s girls-on-wheels L.A. story, photographed on real skater girls. Very Disneyrollergirl, no? Get your magazine fast from the H&M store before they disappear for good…

CAMILLA AKRANS

STREET STYLE BY BEN PERDUE

BOHO FOREVER BY LAUREN COCHRANE

SHINI PARK’S POSH PJ DIY

DAVID MUSHGAIN’S ROLLERGIRLS

THE BUSINESS OF FASHION SHOWS