This amalgamation of fashion content and commerce that I have been banging on about for a while (or ‘edvertorial’ as I think we now have to call it *gag*) is sprinting along at a fine pace. Newest to the ‘edvertorial space’* is Pret-A-Rever, a site that first appeared last year but has relaunched this week. Combining ‘intelligent editorial’ with affiliate shopping (linking to etail sites and collecting a commission on items sold), editor Lucy Norris plans to make the luxury retail experience more creative and culturally relevant. (more…)