What’s with all the pampering suites at Fashion Week?



Fashion Month seems to have reached an interesting sweet spot of industry and consumer focus. The public has proved just how much it loves to be part of the LFW experience – not just watching the live streams, but actively commenting, sharing and shopping. This we know, but I felt it more keenly than ever this season, due to bigger efforts made to share via technology (hello Topshop ‘be the buyer’ app, Burberry Beauty Booth and Matthew Williamson Vine videos). (more…)