Hate Uniqlo, love it’s new campaign





I don’t know why but I just don’t get Uniqlo. It’s a bit like M & S, everyone else raves about those fabulous finds but for me it’s Not Quite There. Yet even I have to hold my hand up and say its new T-shirt campaign rocks big time. UT is a new concept celebrating the T-shirt. Uniqlo has opened a concept store in Japan and enlisted a host of in-the-loop scenesters including Peter Saville, Gareth Pugh and Kim Jones to design a limited edition tee (yes, yawny idea but good choice of people). Not only that but king-of-cool Terry Richardson has been enlisted to shoot the tees which are modelled by the likes of Missy Rayder, Alison Mosshart and Terry himself. Now if that’s not fantastic marketing I don’t know what is.






The recent menswear shows have piqued my interest especially since menswear seems to be becoming more and more feminised. High street stores like TopMan, River Island and New Look have become so much more adventurous in their offerings in recent seasons that if they played their cards right and made more smaller sizes they could probably double their sales by selling to women. I love the androgynous look anyway but am especially feeling this outfit by Burberry Prorsum.

Pic: Wallpaper,.com