On Wednesday, Google will unveil an exciting new fashion initiative which has already got the internet in a tizzy. Latest reports suggest it’s a curated etail site utilising the celebrity ‘get the look’ features common in most mainstream fashion publications. Influential fashion bloggers (is Susie Bubble one of them?) are reported to have also been invited to select pieces from brands like Oscar de la Renta, Tory Burch and Isaac Mizrahi to drive sales on the site. Curated fashion is certainly the way forward in fashion retail as we are bombarded with more and more choice. I can’t wait to see what Google has in store.
UPDATE: Read The New York Times’ take on Boutiques.com here