Styling

Go create: Mango’s Mix and Match tool



As etailers increase their editorial content and editorial sites flirt with ecommerce, things are becoming very interesting for the consumer. For starters, I’m loving Mango’s how-to tutorials – beautifully shot, engaging and genuinely useful. But this post is about Mango’s Mix & Match tool.

We all appreciate playful tools like Polyvore and etailers are showing great innovation in making these styling toys work for customers in a way that translates to sales. The point of editorial content on etail sites is to keep customers coming back (and hopefully spending), so dress-up styling tools are a simple way to make that happen. Let me make this clear – they are completely addictive! And Mango’s has a ‘share’ button so you can spread the love, get a second opinion and get your friends addicted too.

I had a play and came up with this Chloe-meets-Luella equestrian affair in a palette of camel, inky denim and powder blue. Classic, unfussy and just-feminine-enough. Even better would be some tools to play with hair and make-up. Wouldn’t a scribble of YSL’s Rouge Pur Couture Le Rouge lipstick have been the perfect beauty accessory?

How would you improve this outfit? More accessories? More colour? More pizzazz? Comment below…

[This is a sponsored post]

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Vogue’s Fashion’s Night Out



Vogue’s Fashion’s Night Out is looking like quite the event this year judging by my near-to-exploding in-box. I’m sorely tempted by Rupert Sanderson’s dance-off (choreographed by Bugsy Malone’s ‘Snake Eyes’, no less), Sophy Robson’s demo of Chanel’s new Khaki Nail Lacquer Collection at Selfridges and Liberty’s unveiling of its ‘World of Manolo’ pop-up shop. But the highlight will be Harvey Nichols’ designer ‘Haber-DASH-ery’.

We are promised a vintage haberdashery bureau overflowing with all manner of customising materials plus Jonathan Saunders, Markus Lupfer, Marios Schwab, Martin Grant and Erdem on Valerie Singleton duties. All rather impressive, but even more thrilling is the prospect of discussing the finer points of a well-placed button with Vogue’s Emma ‘More Dash Than Cash’ Elwick-Bates herself. If anyone knows how to create something out of nothing, it is she (although the ‘nothing’ in this case is a not-to-be-sniffed-at Fashion’s Night Out tee, which Erdem et al will be refashioning with a flourish of the Fiskars and a fistful of magic from their collective sewing basket).

Vogue’s More Dash Than Cash pages are my absolute favourite – beautifully shot and styled and proof that it’s not what you wear but how you layer it, tie it and reinvent it. For further reading, hunt down the More Dash Than Cash and Even More Dash Than Cash books – mine have been well thumbed over the years.
I will make it my mission to extract some choice nuggets of fashionable info from Elwick and co but for now, over to you…what are your FNO plans?

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