Styling

Jaime Mon Carre – Hermes does street style



Hermes has launches a street style site and it’s a perfect lesson in how heritage luxury brands can engage with younger consumers. Fun, informative, interactive, engaging and beautiful, J’aime Mon Carre (‘I love my scarf’) uses jolie young things to demonstrate that an Hermes scarf is a versatile piece to stamp your style on.

Strictly speaking, it’s only ‘street style’ in look, as the models have been styled by Fran Burns (although I’m sure they only needed the odd tweak). No matter, the point is that the project changes the perception of the Hermes scarf and the Hermes brand itself. I hope they develop it further.




Pics: Matt Irwin/Hermes
UPDATE 21/Aug/10
Some of the comments on Cathy Horyn’s review of Jaime Mon Carre bemoaned the lack of older people on the site. To them I say, check out these snaps I took of an Hermes window display back in April. Equally charming I think…




London College of Fashion: Karishma Shahani




Congratulations to new fashion graduate Karishma Shahani, who won the Fashion Textiles award at last night’s London College of Fashion BA (Hons) Fashion Design and Technology show. She also won the Disneyrollergirl Fave LCF Show award (yep, I totally made that up) for superb styling and use of colour. Gotta love those clashy layers!





[Catwalk pic by Chris Moore]