Brilliantly done, I loved all the attention to detail. Especially: The teeny tiny bookshop outside The birdhouse tree The deckchairs The art The amazing red chairs and astroturf juxtaposition (and Jibby Bean next to them) The totally accidental but genius composition of this shot And this one – just call me Jessica Craig Martin
I have been waiting for the right moment to mention photographer Koto Bolofo’s fashion collection and now seems a good time. Inspired by and utilising found objects, clothing and textiles, I discovered it on the Wonderland blog and love his description of it here:
“It has a lot of relevance to now in the sense that in this “modern” world one does not seem to be really going forward, but going forward in creating disposable art and items, here today gone today. I feel society is led into not taking their time in looking at what is really good, but rushed into what is so called “next”.
“My inspiration is created from found objects that hold memories from the past and with this I try and find a contemporary way or “switch” to bring it into the present. I could be using combinations of old and modern fabrics. For example there is a long tail coat which comes in baby blue cotton velvet. The special thing about this tail coat is the interior which has a genuine unused vintage British Union Jack which bears the face of King Edward from the thirties. This is stitched to the inside of the tail coat. There are 6 flags that I found at an antique market and were never waved by the patriotic crowds due to the fact that King Edward gave up the throne of Great Britain. Only 6 tailcoats will be made, hence making this a collectible garment. All these pieces in the collection have a story to tell and my aim is to bring this forward. My nature is that I like good design that lasts and has this respect of really understanding the word timeless.”
Last Thursday I attended the Fashion Business Club talk where Vogue.co.uk editor, Dolly Jones interviewed Vogue editor, Alexandra Shulman. Shulman is under intense pressure to deliver a magazine that’s still relevant in the current climate – challenging when your target reader is the person being hit hardest by the recession and advertising revenue is in the doldrums. Yet the lady seated in front of us did not look stressed at all. In fact she came across as extremely likable, good at her job and knowing of her audience, despite having never edited a women’s magazine before arriving at the helm of Vogue 17 years ago.
I’ve condensed her most insightful answers into soundbites, but you can read more here.
On getting the Vogue editor job 17 years ago: “It was the last thing in the world that I wanted to do.”
On fashion as a scapegoat for the world’s ills: “Fashion has become a whipping post for everything from body image to celebrity culture to the economy. The media picks on fashion because it can use fashion pictures to illustrate their stories. A fashion picture looks good so makes you more likely to read the story.”
On how the recession affects Vogue’s shoots: “The emphasis has moved to styling as opposed to photography. I have a great team and their styling tips have become more useful for our readers.” [This is so true, I loved the styling feature in the current issue…]
Tips for up-and-coming designers and what a small business needs to survive: *Product is key – make your message clear *Be consistent in your offering *Press is important but needs to be focussed, it’s not necessary to get celebrity endorsement from the outset *Find a business partner to work with (“if you are going to be a designer, it is a business. You can’t just be an artist.”) *Accept it takes time
On supermodels: “They became too powerful. When the models were getting more attention than the designers, the designers started sourcing Hollywood”
On interns: “I can’t tell if an intern is good at styling or writing from just seeing them around the office but the successful ones are smart, efficient and make an imprint on you without getting in your face and being irritating.”
On the future of fashion magazines: “There’s a lesson to be learnt from what’s happening with newspapers – they’ve killed off the papers in favour of putting content online, yet online isn’t making the money.”
On the magazines she reads: “I read the New Yorker for unbeatable journalism and I love interiors magazines. I get all the magazines so I don’t need to buy them but I look at them to see who’s copied us! I noticed Grazia used our ‘More Dash Than Cash’ idea but called it ‘More Dash, Less Cash’.”
On LOVE: “We were very competitive with Pop so when Conde Nast took on LOVE I wasn’t sure how it would play out. But it’s very different. Its focus is fashion and celebrity, it’s industry-insidery. Ad-wide they’re a lot cheaper than us, but our circulation is 220,000 and they’re aiming for 40,000 so it’s very different.”
On the importance of fashion shows: “Fashion shows are a good marketing tool yet different clothes work in different ways. Sometimes doing catwalk collections sends things on the wrong tangent. It drives me crazy, putting clothes in the magazine that people can’t actually buy.”
Oh how I love a good coincidence. When I was doing my reporter’s stint at London Fashion Week, I happened upon a jazzily outfitted dandy-type outside the mens shows. He let me take his photo and we got chatting. It turns out this tweed-attired fellow was a photographer and our paths had in fact crossed briefly before. He told me he was now dabbling in design and handed me his business card. “Dashing Tweeds?!” I exclaimed (as that was the name of his business), “No way!” My boyfriend D is a big fan of Dashing Tweeds and we’re both regular visitors to the blog, we just didn’t realise who was behind it.
Dashing Tweeds is a brilliantly innovative modern tweed company which was set up by Guy Hills (he of the dandyish attire) and RCA graduate Kirsty McDougall. Hills wanted to do something new and interesting with tweed and discovered textile designer McDougall while visiting the RCA. A keen cyclist, one of Hills’ innovations is a reflective tweed called Lumatwill that means you can cycle to work in a suit without having to grapple with reflective jackets, tabards or sashes. Another is the tweed cycling trouser that has adjustable hems and another is my favourite – the teflon-coated tweed tailored cape, as modelled below by Iris Palmer. Dashing Tweeds is starting to get a lot of recognition but Hills is extremely low key. Despite having created that purple tartan for Henry Holland last autumn and Dashing Tweeds’ suits being sold in Savile Row, there is no hint of ego or arrogance in this affable character.
An ecommerce site is currently under construction so I predict we will be hearing a lot more about Dashing Tweeds. In the meantime, check out the blog, it’s brilliant!