Whatever Next?

Until I was sent a complimentary one to try out (thanks LG!), I didn’t even know what a netbook was. Now they’re bloody everywhere! I love the concept – a lightweight, compact laptop that’s easily transportable – and clearly so do many others. The latest development of the netbook is the ‘digital clutch’. (Why do marketing people think the only way to market technology to women is by giving things fluffy fashion and make-up related names? Anyone would think we can’t relate to stuff if it’s not connected in some way to the way we look. Er…GUILTY!)

Anyway, HP started it with their Vivienne Tam-designed* ‘digital clutch’. According to the blurb, it’s “a digital clutch that complements this spring’s outfits perfectly. Weighing just 1.1kg, the 10.1 inch HP Mini 1000 Vivienne Tam Edition is both lightweight and ultra-portable. It also features a wrist lanyard ring so that you can carry it in your hand without it slipping to the floor.” Tres chic.

Not to be outdone, the latest Sony Vaio has an 8-inch screen and is ‘small enough to fit in many pockets’. Hmmm, I don’t know many pockets that big but you know, maybe that could be something for designers to think upon for SS2010…?

Finally, from next month, UK high street fashion retailer Next will be selling £99 ‘handbag-sized’ netbooks to appeal to women-on-the-go. Expect a brace of UK fashionistas of the Henry Holland/Giles/PPQ type to be enlisted for netbook-decorating purposes…

*Note, she didn’t design the actual computer, just the fancy floral casing.