Nostalgic ephemera: useless crap or valuable treasure?



1 Ica-Off-site

David Bowie Is at the V&A was a brilliant trip down memory lane as well as a peek into the brain of the enigma that is Bowie. However much we see of him, do we really feel like we know the man? Apparently, he kept an archive of everything he had ever done from his early youth.

Every song lyric, sketch, photo, sleeve design was carefully stored for…what? He didn’t know at his early age that he would become an icon of his time, but I guess the ambition was there.

Looking at the vitrines curated by a cast of London creatives at the ICA Off-Site project, ‘A Journey Through London Subculture – 1980s to now’, it’s clear that a lot of people have also kept the ephemeral fragments that sum up their artistic journey. From flyers to Polaroids, to scratchy notes and stickers, what to some looks like old junk, is of intrinsic value, especially in the digital age of cloud storage. (When was the last time you printed out your iPhone photos?) (more…)