Bloggers’ delight




If you’re a fashion blogger or have any interest in the future of fashion blogs (which I’m guessing you are/do as otherwise you wouldn’t be reading this), you must read this compelling article by Nicola Copping in the FT about fashion bloggers and brands. One of the points it flags up is the attention bloggers are getting from brands keen to engage with them and how a blogger handles the seductive nature of being courted. Once a brand starts paying you attention, showering you with compliments and offering you freebies products for ‘review’, it can become increasingly hard to maintain your integrity. Brands and PR agencies are now hosting blogger meet-and-greets in order to build relationships with bloggers in a similar way to the PR-journalist relationship. But blogs aren’t magazines and bloggers don’t *have* to follow a code. However, in reality it’s very hard to be impartial about a brand or product if you have met and liked its representative, it makes you feel like a bit of a bitch if you have a negative viewpoint.

The answer I’ve found is to take a step back. Apart from anything else, if you find you’re spending all your time writing product reviews, it’s taking you away from the spontaneity of your original blog posts. And chances are, it’s the honesty and originality of the pre-PR-pitched posts that brought your blog to your readers’ attention in the first place. I’m stepping away from the competitions and product reviews unless it’s something I really like and concentrating on keeping things personal and honest. It’s better for the blog and less stress for me.
[Pic: FT.com, I’d love to see the thought bubble coming out of Susie Menkes and Michael Roberts’ heads!]


Librarian chic




I can’t get over Olympia Le Tan’s new line of limited edition clutches. In the style of a classic first-edition book cover, these boxy clutches are appliqued, embroidered, Liberty-print lined and bursting with charm. Due to land at Browns in time for Christmas…

[Double click for a closer look)



Double whammy shopping extravaganza – for charidee!




What’s everyone up to this weekend? I’m supporting my favourite charity, Kids Company on Sunday morning by handing out leaflets for Gladrags & Handbags, a designer fashion sale in association with Harper’s Bazaar. If you fancy supporting the charity in an utterly selfish way (ie, shopping for yourself), then get yourself down to London on Friday, Saturday or Sunday. All the details are here.

Alternatively, go to the Really, Really Great Garage Sale, in the car park at Selfridges on Sunday 15th July and help support Kids Company as part of Mothers4Children.



Equipment: The ultimate boyfriend shirt



There are boyfriend shirts and there are boyfriend shirts. On the one hand, you get the girl who throws on her boyfriend’s old Gap plaid shirt, half-tucked into her Current Elliots, with sleeves rolled up for Sunday afternoon slouching. On the other you have Carine Roitfeld.

The editor of French Vogue brings a whole new meaning to boyfriend shirt as she can literally wear her boyfriend’s shirts. Her boyfriend is Christian Restoin, the original creator of Equipment shirts (trademark style – loose cut, soft fabric, patch pockets) and soon we can wear Carine’s boyfriend’s shirts too as Equipment has now been relaunched for SS10.

Here’s a sneak peak of what to expect…

Equipment sheer blue leopard-print
Equipment shirts
Equipment workaday cotton stripes
Equipment shirts
Equipment day-to-night lace

What do we think…is Carine wearing an Equipment shirt here?*

Read more here.

*OFFICIAL: No, she isn’t!

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Equipment shirts
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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