Valextra’s new direction with Alvaro Gonzalez

Valextra is about to get a whole lot more attention and I’m slightly torn. New design director Alvaro Gonzalez (previously at Jimmy Choo) has injected a glam fashion element to the Valextra SS14 offer with some shinier textures and softer shapes. Just look at the Trick Track in alligator below. I was always a fan of Valextra’s quiet modernist aesthetic so I’m hoping it won’t lose that, but I can’t deny that these bags are going to bring it more mainstream attention. (I have a hunch there will be more celebrity gifting too.)

Some of the designs showed up on Instagram. You can have a peek here…



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