Roberto’s ‘up yours’ to the recession
Politically correct or no, I’m loving all the latest reports of credit crunch defying antics. From Balmain’s now infamous sell-out £1000 jeans to Christian Louboutin’s Lesage-embroidered tart’s shoes… it means I can live vicariously through those who aren’t suffering as much as me. Personally, I’m still trying to spend a wee bit to keep the economy afloat. What I do is on the days that I’m working from home I have Heinz tomato soup (not the organic one though – too expensive) or beans on toast for lunch, so the tenner-a-day lunch budget saved goes on a Wagamama/Busaba/Harvey Nicks lunch on the days I’m out and about. (Back in the days when I had an office job I was laughed at for my lavish takeaway lunches but I’m sorry, I don’t do sandwiches – too depressing – plus I need a hot meal and lunchtime is the highlight of my day!)
Anyway I digress. Roberto Cavalli has collaborated with Mastercard on a super-swanky credit card. Here’s the blurb:
‘Created for those who thrive upon excellence, elegance and quality, “The Cavalli Card” promises cardholders a host of premium benefits – each specifically tailored to their needs and lifestyle. Dedicated VIP services at every Cavalli boutique across the world; access to special sales, both in Cavalli retail outlets and online; exclusive invitations to prestigious events, fashion shows and trunk shows: these are just some of the many “deluxe” services offered to the carholders.’
Sigh. See anything wrong with this picture? My problem isn’t the at-odds-with-the-times flashiness but with the brand itself. I’d love all those benefits, just not with Cavalli. However if Acne, APC, Margaret Howell or Chloe decided to do the same, I’d sign up straight away.