New launch:

Niche etail sites are all the rage at the moment. Instead of endless pages of product to navigate, edited sites can be a more useful proposition for customers who are focused on a particular category. is a new niche etail site for holiday-goers. The premise is simple: handpicked fashion and beauty buys for various holiday scenarios. City breaks, staycations, even festivals are catered for (Coachella anyone?). The edit is pretty good, especially as they have added my own personal holiday ‘hero’ piece to the mix – the Petit Bateau matelot. I also love the Chinti & Parker fine-gauge cashmeres, Equipment shirts and Carmex lip balm. Others will be drawn to Iro’s jersey tees and jeans by J Brand and Current Elliot. All highly versatile and packable of course…

Splendid sweatshirt, £86

Petit Bateau matelot, £44.50

Chinti & Parker cardigan, £175

Equipment shirt, £209

J Brand mid rise jeans, £185

Miller Harris Citron Citron eau de toilette, £42

Carmex SPF 15 cherry lip balm, £2.50

Aesop Jet Set kit, £27