Something super

Ah, how I love an entertaining retail concept! Supermarket Sarah is a clever and quirky idea from Sarah Bagner who has set up shop in her front room. She merchandises her finds against a wall in her flat and puts the result online so shoppers can click and buy. The shop is also open by appointment accompanied by tea and cake and a cosy chat. As an exclusive for London Fashion Week, she has enlisted the eye of Fred Butler to guest-curate. The shop goes live during LFW but you can have a preview here:

For more information on Supermarket Sarah, check out this interview on Amelia’s blog.