Wait, Selfridges to open a pop-up shop curated by creative director Alannah Weston, Elle Deco Editor Michelle Ogundehin and Paul Smith selling ‘forever favourites’ like Burberry trench coats and Levi’s 501s? Plus ‘well-loved’ books and Hermes scarves? Sounds like the retail version of those ‘top 20 fashion classics’ articles I’m always being asked to write. And the shop of my dreams.
Forever Shop opens in Selfridges Wonder Room, July 12th-Aug 15th 2010.