Mulberry’s global push
Could Mulberry be any more like the British version of Marc by Marc Jacobs (well, creative director Emma Hill did used to work there)? The youthful styling, the quirky branding, the cult status handbags, the It Girl following … it’s certainly ticking all the right boxes.
Not that I’m complaining. I think Hill has nicely filled the gap left by Luella for sweetly sophisticated dresses, knits and of course, bags that have a notable country-meets-city Brit-girl slant. The pre-spring 2012 press day was big on visors, pale-wash denim, seaside prints and pleat-front dresses of many varieties.
Bags are undoubtedly a key part of Mulberry’s success (Kate Middleton has just been snapped with a Polly Push Lock) and I was shown a capsule collection of bags being produced exclusively for the New York flagship launch (but alas, no photos allowed). Mulberry opens on Spring Street later this year and will no doubt have all sorts of shenanigans going on to celebrate. In a year that has already seen pre-tax profit rises of 358%, the launch of a coffee table book, and endless 40th anniversary celebrations (including the animation below), American domination is an obvious next step. Watch your back Marc…
