Jason Wu’s latest creation

A fashion blogger is nothing without a digital camera, so it makes sense that camera manufacturers are hooking up with fashion brands and designers. While I’d love an Hermes Leica purely for aesthetic value, they’re not digital and they’re not cheap (approx £8000).

Enter designer Jason Wu’s collaboration with General Imaging. The ‘Create’ camera comes in an array of colours, has a built-in USB plug for instant uploading and costs a reasonable $179 (UK availability imminent).