Fashion shows

More on trunk shows



Further to yesterday’s post, retail blogger Bish Shops alerted me to the following news on trunk shows:

NEIMAN MARCUS PLANS SHOWS TO ENTICE TOP CUSTOMERS TO BUY NEW LINES AT FULL PRICE
Upscale retailer Neiman Marcus Group Inc is to set up special trunk shows and meetings with designers for its best customers in a bid to get them to buy new fashion items at full price.

Engaging Neiman’s core, wealthy customers are the retailer’s “best chance of turning the tide” of deep discounts that is drowning company profits, chief executive Burt Tansky said yesterday.

“The challenge that we have is to get the customer back into the store to buy at full price, because none of us can continue to sell at promotional prices and deep discounts,” Tansky told the National Retail Federation annual convention in New York. “First of all, there’s no advantage to it. Second of all it leads to hell … and it’s got to stop.”

Privately-held Neiman Marcus is testing several marketing ideas across its 40 signature stores, including bringing in groups of 20-30 shoppers for special events, Tansky said.

“We have a number of things going on and already we are starting to understand that our customer, the affluent customer, will come into the stores if we create the right environment,” he said. He noted that some clients said they felt uncomfortable “shopping ostentatiously… Our challenge is to break through that mindset”.

[Source: WGSN]



When cameras go crazy



To the Laura Lees show yesterday, where I waited for too long with my colleagues in the lobby of Baden Powell House. While we were talking, colleague S was approached by a lady with a camera asking if she could take her photo for Lucky Magazine. S was pleased as punch as she was wearing her special LFW outfit consisting of various London designer pieces artfully arranged to catch the eye. After the impromptu portrait shoot, we carried on talking until colleague B was approached by the same photographer. She too obliged. Needless to say, I was not approached.  But of course that was fine; I didn’t want my picture taken! Which made me wonder; why do people dress up for fashion week? I can understand celebs doing it as they’re clearly there to have their photo taken, but if your job is to report on the shows, you don’t need to be all zhuzhed up. That’s the models’ job, no?