So it seems there is some truth in the point made in the FT, that the recession has meant designers lowering their extortionate prices and focussing on smaller (read: cheaper) goods to get their brand message across. The past few days alone have seen announcements of sunglasses launches from The Row, John Galliano, DVF and Alexander Wang. ‘Wow’ I ask myself, ‘are people really going to buy a pair of shades just because they have DVF emblazoned on the arm?’ And then I check myself because I’m the same
brand whore girl whose eyes widened when I read the rumour that Burberry might be launching make-up. Wow, are people really going to buy a lipstick just because it has a Burberry logo embossed in the bullet? Er, maybe, if they identify with the brand. (Take that as a yes.)
Random Fashion Coolness
28 October, 2009 @ 10:35 pm
Affordable, subtly branded designer products are always desirable. Especially desired by me ;]
Pierrot le Fou
29 October, 2009 @ 9:58 am
I remember being in TK Maxx and seeing a D&G slinky dress for £22.99.. it was 4 sizes bigger than mine, unflattering and to be quite frank not at all attractive but I still had to convince myself not to buy it! Branding is such a weird thing.. especially peoples intent on wearing fake designer goods. I'm intrigued behind the psychology of it
29 October, 2009 @ 12:57 pm
I'm skeptical of these types of launches, but I'll buy the product if it's good.
My New Favourite Thing
8 November, 2009 @ 1:50 pm
Christian Louboutin has upped his prices by approximately £100 a pair, though! There might be a recession but I guess there are still worries about accessibility and over-exposure.