Retail concept: Social Sun

Interesting retail concept at US Sunglass Hut, as flagged up by Fashionista.

Social Sun is a ‘new interactive way of shopping for glasses that allows customers to virtually try on as many styles as they want, blast them to friends via Facebook, texts, emails and even in-store TV screens, before deciding which ones they want to buy.’

Clever way of getting footfall and sales and creating a buzz about the brand, especially for the youth market who do everything on their phones and computers.