Day seven and I feel like I’ve been here for weeks. Funny how magazine offices seem to be the same the world over. Whatever country you’re in, the internet’s iffy, the assistants spend all day on Facebook and no-one wants to load the paper in the printer. However, working on a launch is totally different to working on a regular magazine. For starters, you hit the ground running from day one. I have already organised a location shoot – something that in an ideal world takes at least three weeks – in the space of three days.
One of my blogger pals (you know who you are) gave me a heads-up on a couple of Indian photographers. As luck would have it, one of them is available for my shoot next Friday and is a real non-control-freak sweetie. Result! He gets what we are doing and is happy to collaborate on our vision. After a recce to the location on Tuesday, I went yesterday morning to pay the deposit for the location fee. (All transactions here are paid in cash.) Of-course, Indians work on their own slow-time so arriving at what I thought was a reasonable time – 10am – I found that the organisers’ office was closed as they don’t pitch up til 10.30am. No worries, I whiled away the half hour watching the filming of an Indian soap. (Without giving too much away, my location is at the equvalent of Elstree Studios where they film Eastenders.) I also had a chance to check out the toilets as instructed by my English editor. As my photographer had pointed out, the hole-in-the-ground toilets aren’t quite up to scratch so we will need to employ the services of a ‘vanity van’, complete with flushable loo. Note to self: Do.Not.Forget.This. Something tells me that when we shoot at the Saltwater Grill restaurant (yup, the exact same place where Madonna ate two nights ago) in a few weeks, we won’t have to worry about this.
Is it just me or does the cycle of so-called trends get more and more predictable every season?
On seeing a page of ’50s frocks in December’s Harpers Bazaar, my boyfriend D asked me if we were about to experience a ’50s revival. I replied that I thought that was impossible, as the last fifties revival hadn’t finished running its course yet. We still have ballet pumps, wide belts and prom dresses although agreed, there is some mileage left in Winehouse-inspired beehive hair-dos and check shirts. What could be next, kitten heels?
Looking at the January Harpers Bazaar, the trend round-up left me cold. Florals, Safari, Transparency, Brights, Prints, …um sorry, but weren’t these the ‘new’ trends last summer? As a fashion editor, it pains me to have to write about these trends as if we’ve never seen them before – our readers aren’t blind or stupid! One trend I have noticed is the fashion-hybrid trend. Susie Bubble mentions this here* in her post about the new acid-hued Dr Marten boots which she would love to see paired with neon-bright floral frocks. Genius! Let’s call it acid-grunge. Like everything else, hybrid trends aren’t that new of course, I’ve been adding ‘Luxe’ to many a trend to give them a new spin. ‘Sport-Luxe’ was a big one for Spring 07 (silk tracksuits and satin parkas a la Marni) while ‘Pop-luxe’ was a micro-trend for Autumn-Winter 07 but didn’t make it big so can probably be strung out for another season. This spring will be the turn of ‘Utility-Luxe’ – translation: boiler suits and silk cargo pants zhuzhed up with heels.
Aside from these, precious few trends are stirring my creativity. The ones that are: Paint splatter/brush stroke prints at Chloe and Dolce & Gabbana, Stars at Chanel and YSL, Pyjama dressing at Prada and Chloe, and Grey Gardens/Topsy-turvy styling at Marc Jacobs.
*http://stylebubble.typepad.com/style_bubble/2008/01/retread-and-reg.html Pics: Dolce & Gabbana from Style.com, Dr Martens