If I’m reading this picture right, this is a convertible coat from Nina Ricci SS11. It looks like the bottom half of the coat is detachable (in a vaguely Bucks Fizz ‘making your mind up’ way) leaving behind something loose, relaxed and somewhat bedjacket-y. Plus the colour palette was inspired by Christian Bérard. I absolutely love it! Day, evening, summer, winter, smart, casual, all boxes ticked. It defies categorisation and therefore, whatever its price, I deem it entirely worth it. Don’t you agree?
As etailers increase their editorial content and editorial sites flirt with ecommerce, things are becoming very interesting for the consumer. For starters, I’m loving Mango’s how-to tutorials – beautifully shot, engaging and genuinely useful. But this post is about Mango’s Mix & Match tool.
We all appreciate playful tools like Polyvore and etailers are showing great innovation in making these styling toys work for customers in a way that translates to sales. The point of editorial content on etail sites is to keep customers coming back (and hopefully spending), so dress-up styling tools are a simple way to make that happen. Let me make this clear – they are completely addictive! And Mango’s has a ‘share’ button so you can spread the love, get a second opinion and get your friends addicted too.
I had a play and came up with this Chloe-meets-Luella equestrian affair in a palette of camel, inky denim and powder blue. Classic, unfussy and just-feminine-enough. Even better would be some tools to play with hair and make-up. Wouldn’t a scribble of YSL’s Rouge Pur Couture Le Rouge lipstick have been the perfect beauty accessory?
How would you improve this outfit? More accessories? More colour? More pizzazz? Comment below…
Loved the piece in the Telegraph on Eric Musgrave’s Let’s Make It Here initiative. Musgrave, director general of the UK Fashion & Textile Association, set up the service to matchmake designers, fashion buyers and sourcing managers with Britain manufacturers. ‘It is very important that people realise that hundreds of companies do still make fabrics, components and clothing in the UK – not everything is made in China,’ says Musgrave. ‘The UK is one of the best sources of fine clothing in the world. Its inherent quality equates to good value – a fact that is often better appreciated abroad, where the Made in UK label is a status symbol.’
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