London loves Luella
The Luella store is now open! It opened on Monday (cor they kept that quiet) and it’s looking rather good. In my five-minute recce I spied lots of dark wood (including reclaimed floorboards from the 17th century I’m told), painted carved horses heads, the obligatory freebie stickers and badges (um, I presume they’re free, I certainly nabbed a handful) and some gorgeous Luella-tastic clothes.
My favourites: pink cashmere knits, ‘Love, love, love’ T-shirts, bib-front shirts, metallic heart purses and – of course – handbags aplenty.
The shop is next to Jo Malone on Brook Street (off New Bond Street) but you really can’t miss it, it has a giant lit-up heart in the window.
25 August, 2007 @ 9:42 am
I didn’t know Luella was opening up a shop. Yes they did keep that quiet. The shop looks lovely from the front and I am really liking the chocolate wood exterior. I will check it out and also pop into Jo Malone for a quick sniff of her candles. All I can afford these days.
25 August, 2007 @ 12:08 pm
I lwant that Luella tshirt!!
25 August, 2007 @ 3:59 pm
I love Luella! She’s one of my favorite designers! And do you actually live in London? That’s so tight…I definately want to live there. And do you really like Michael Jackson!? I LOVE HIM!
28 August, 2007 @ 8:40 am
Soo cute that big heart <3!
28 August, 2007 @ 1:17 pm
Good to know, I had no idea she was opening a store.
29 August, 2007 @ 10:48 am
I love luella! She’s just the ulitmate in cool. Even that shop front is cool, no pretention ever for luella.
31 August, 2007 @ 3:01 am
and so do I