London Fashion Week SS10: Peter Jensen

Peter Jensen’s collections never work as a collection for me until I know the context. Then it all makes sense. For SS10 he played with proportions in his presentation. With many designers choosing the presentation format over a show, it gives the designer more freedom in how they want their collection to be seen and also makes for many more art-fashion crossovers.

In Jensen’s case, he designed a collection, photographed it on models, shrunk them down and made his collection in miniature and then let artist Laurie Simmons photograph them in her dolls houses. The resulting larger-than-life photos were displayed in a presentation at the ICA with real models posing against them (to then be photographed by us). Surreal and fun!

Laurie Simmons

[Double click pics to enlarge]