“As marketing through social media moves to the forefront for many businesses, I think a lot of luxury brands are now saying, ‘How do we get ourselves on Twitter? Do we really want to be there? Does that cheapen us?’ Brands need to figure out a way to still be exclusive within the social media platforms, because it’s an enormous marketing opportunity.”
Interesting report on WWD on the importance of social media to luxury brands.
Lots going on to accompany the Super Contemporary exhibition over the next few months, including…
12th June 09
Why and what next in fashion? (not sure exactly what time – between 6 and 10pm) £8.50 on the door or £5 advance
Informal seminar in collaboration with Let Them Eat Cake magazine. (Please can someone make sure the sound is properly sorted out for this?)
12th July 09
7.15pm London tour bus, £15
The Design Museum’s Routemaster bus takes punters on a guided tour by Joe Kerr, Head of Critical and Historical Studies at the RCA
25th September 09
7.15pm Art director/graphic designer Neville Brody talk, £15
6th October 09
3pm Paul Smith talk, £15
Also, if you like gin, there are a number of Beefeater 24 events that may pique your interest (Beefeater 24 have also sponsored the exhibition). For more info on all the events – this is a mere handful – check the Design Museum website.
So much to take in at the press preview for the new Super Contemporary exhibition at the Design Museum which explores and celebrates London creativity and design. As well as a detailed design timeline that runs along the entire four walls of the space (and the space is pretty big, but not big enough), there are videos, personal maps designed by London creatives and fifteen unique commissions from designers who have been asked to create something that ‘gives back’ to the city of London. My favourite (of course) was the Paul Smith bunny rubbish bin whose ears light up when litter is placed inside. Quirky but practical – who doesn’t love that?
Lots of brilliant magazines on show from Town to Oz to i-D
Pirelli ad by Fletcher/Forbes/Gill incorporating the much-missed Routemaster bus
My friend Simon Porter (key retail figure on the streetwear scene) got name-checked on a map by the Wilson Brothers!
Wayne Hemmingway remembers the wonder that was Kensington Market
I spy an iconic New Order record cover in the not-quite-cleared-up corner. Mancunian sleeve designer Peter Saville was apparently inspired by fashion designers Scott Crolla and Georgina Godley’s Mayfair shop. Wow, I’ve not thought about Scott Crolla for ever!
Anglepoise Fifty Table Light by Anthony Dickens. Mmmmm, not seen this before…
Neville Brody’s Freedom Space – a commentary on London’s surveillance culture
You can go inside this interactive pod and be filmed voicing your opinion on the subject of surveillance
Paul Smith’s lush loafers. Don’t miss the model pose…
If you’re going to visit this exhibition, allow lots of time, possibly with a little break midway. There is masses to see and you WILL want to study it all.
Super Contemporary, Design Museum, 3rd June-4th October 2009, £8.50 adults
[Click pics to enlarge]
