Not sure why sale stuff seems more appealing when it has its own website but…somehow it does. Acne is the latest brand to follow in the footsteps of Netaporter/The Outnet and ASOS/ASOS Red.
Interesting retail concept at US Sunglass Hut, as flagged up by Fashionista.
Social Sun is a ‘new interactive way of shopping for glasses that allows customers to virtually try on as many styles as they want, blast them to friends via Facebook, texts, emails and even in-store TV screens, before deciding which ones they want to buy.’
Clever way of getting footfall and sales and creating a buzz about the brand, especially for the youth market who do everything on their phones and computers.
“When we look at the next generation of clients – even when I look at my own teenaged sons – we can see that we need to sell our merchandise online to introduce them to our brand and get them into our stores, where we can develop a personal relationship with them.”
Wise words from Larry Rosen, CEO and chairman of Canada’s Harry Rosen Inc.
[Source: WGSN]
