Spring-Summer 2009: the no-trend season?

Until today I hadn’t bought a magazine for over a week and the magazine-withdrawal side-effects was starting to get to me (damn you Grazia for doing a Christmas/New Year double issue and thus denying me my fix last Tuesday). So thank God I found the new Elle on the news-stand today, complete with its excellent Spring-Summer Runway Edit supplement mag.

The introduction acknowledges that this season is less focussed on new trends and more about updating classics and wearing them with things you already own. How refreshing. Much better than pretending that florals, stripes and boho for Spring are something new. The magazine itself continues with this theme. As the editor’s letter proclaims; “This is the ‘NO TREND’ season. There are some amazing pieces out there – forever pieces – but no significant big trends to follow.” Yay to that. If more magazines follow the lead of many a seasoned blogger and show readers how to be imaginitive and Use What They’ve Got instead of buying one-season-wonders and copying celebrity looks (snore), fashion will naturally progress to its next phase of creativity. One certainly hopes so anyway.