Spring-Summer 2009: the no-trend season?
Until today I hadn’t bought a magazine for over a week and the magazine-withdrawal side-effects was starting to get to me (damn you Grazia for doing a Christmas/New Year double issue and thus denying me my fix last Tuesday). So thank God I found the new Elle on the news-stand today, complete with its excellent Spring-Summer Runway Edit supplement mag.
The introduction acknowledges that this season is less focussed on new trends and more about updating classics and wearing them with things you already own. How refreshing. Much better than pretending that florals, stripes and boho for Spring are something new. The magazine itself continues with this theme. As the editor’s letter proclaims; “This is the ‘NO TREND’ season. There are some amazing pieces out there – forever pieces – but no significant big trends to follow.” Yay to that. If more magazines follow the lead of many a seasoned blogger and show readers how to be imaginitive and Use What They’ve Got instead of buying one-season-wonders and copying celebrity looks (snore), fashion will naturally progress to its next phase of creativity. One certainly hopes so anyway.
2 January, 2009 @ 10:05 pm
If magazines encourage you to use what you’ve got, the advertisers won’t be very pleased.
2 January, 2009 @ 10:59 pm
yesssss SO buying this for the train tomorrow, thought it would be out next wednesday! shame about the forcast though, i love looking at trends
3 January, 2009 @ 12:19 am
Very coherent if you think of the current economic situation.
3 January, 2009 @ 6:35 am
Yep it is certainly a pain when the mag peeps shut down for the Xmas period. What do they expect us to do during that period. Also I felt screwed by that so called double issue of Grazia. There was no way that was a bumper issue as it was the same size as their normal issues but just more expensive. Talk about cheap. That issue of Elle looks interesting and I will check it out.
3 January, 2009 @ 10:54 am
Must buy this as soon as possible!
4 January, 2009 @ 5:50 pm
I’m loving that statement….
4 January, 2009 @ 8:28 pm
However I find it slightly ironic that the front ocver also talks about the ‘trends’ we love
5 January, 2009 @ 11:40 am
i hope that will happen but the way topshop.com now TELLS you how to wear each item it sells doesn’t exactly make me hopeful for a future of originality
5 January, 2009 @ 1:06 pm
This is exctly what I was thinking about this season- there’s just no clear cut trends about it. Well, there’s a mini sci-fi one I guess.
Hmm… I bought that Elle magazine but saw no suppliment, I must’ve left it on the shelf. How annoying.
Lovely blog
jen x
6 January, 2009 @ 9:32 am
i was rather puzzled by the message upon opening because I have no idea how lorraine candy managed to preach individualism and still get cheques from the advertisers. i know the forever pieces are selected from prada (and are expensive enough to bloody well hope you’d wear them forever!) but surely the message counts for something too?
either way, it’s food for though. and it certainly made me think.
agreed, i’m just glad not to see the words safari or nautical. we’ll just rely on vogue for that.
11 January, 2009 @ 9:24 am
wellllll said!!!
My mum just flew in from England and brought back several magazine goodies and I must say I really enjoyed the Elle February issue.