Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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90 days
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
5 August, 2007 @ 5:00 pm
Hello, Caravan is very cool!
Did you go to the festival thing too?
Mrs F x
5 August, 2007 @ 5:02 pm
Ooh festival? No I didn’t! (Um…what festival?)
5 August, 2007 @ 8:53 pm
Sweet baby Jesus, that dress is AMAZING!
6 August, 2007 @ 3:09 pm
Thanks for the tip!
I think Mrs F was talking about 1,2,3,4 in Shoreditch Park yesterday…
It was pretty good…. didn’t get going until much later though…
6 August, 2007 @ 5:26 pm
There was something called the Spitalfields Festival this weekend. Not quite sure what was involved either but I guess lots of beer and boys in girls jeans? I don’t go that far East either :-)
Mrs F x
6 August, 2007 @ 10:21 pm
That is friggin’ awesome!!! Thanks for the tip.
6 August, 2007 @ 11:44 pm
*tut* all these festivals! Didn’t know about either of those but am going to Underage Festival (even tho I’m deffo not ‘underage’) on Friday in Vicky Park to see the Teenagers (who I discovered on Susie Bubble’s blog – ta Susie)! Woo hoo!
9 August, 2007 @ 9:29 pm
VINTAGE FIXATION! i so wish i was in LONDON!
14 August, 2007 @ 8:11 pm
Ooher, I’m coming up to Lardan twon in a couple of weekends, so I may well check it out!
Garrr, I really want to go to Underage festival. And the irony is that I’m am underage, but I can go! Gutted, so many great people playing.
I’m enjoying catching up on lots of your posts that I’ve missed out on recently.
S xx
PS, Wait Underage already happened didn’t it? Wasn’t it the 10th? Okay, so read all references to it in this comment in the past tense!