Finally! Luxury market to embrace social media
“As marketing through social media moves to the forefront for many businesses, I think a lot of luxury brands are now saying, ‘How do we get ourselves on Twitter? Do we really want to be there? Does that cheapen us?’ Brands need to figure out a way to still be exclusive within the social media platforms, because it’s an enormous marketing opportunity.”
Interesting report on WWD on the importance of social media to luxury brands.
5 June, 2009 @ 8:31 pm
nice! …clicking :)
6 June, 2009 @ 12:17 am
It's worked well for me! But while I sell luxury goods, I've never been snooty about it, so…
Make Do Style
6 June, 2009 @ 8:21 am
Mmmm interesting indeed.
6 June, 2009 @ 2:10 pm
I agree with Wendy, it's sooo important to retain unsnootiness (is that a word?) whatever you're selling.
6 June, 2009 @ 2:44 pm
Thanks for the lovely comment DRG, I was thinking of you when I posted it because you'd commented on the original post from almost a year ago!
Carvela sounds like a good idea, or something else from Kurt Geiger (Solea maybe?). I mean… I do need some sort of special celebratory purchase for getting this job, right? ;)
7 June, 2009 @ 7:46 pm
Is there a direct correlation between the economy and the sudden plebian friendliness?
One will often find with "exclusive" brands, that they are just as financially astute as they are lofty.
Style Salvage Steve
8 June, 2009 @ 12:00 pm
In my experience of online marketing, luxury brands just don't understand digital opportunities at all so I'm not sure how they'll get on with twitter. I can't wait to read the results though!
9 June, 2009 @ 5:17 am
very interesting post. Keep on posting friend.=) Looking forward on your next post.=)
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The Brown Mestizo