Beth Ditto for Evans – the preview
Lots of excitement bubbling up about the Beth Ditto for Evans shebang, set to drop on July 9th. I had a quick shifty this arvo but sadly no snaps – stealth or otherwise – there’s a massive embargo due to some exclusive or other, *huff*!
Anyway, the good news is, it will be worth the wait, Ditto was obviously the right girl for the job. My highlights:
*A purple sequin dolman sleeve T-top, brilliant slouchy shape with the necessary amount of glam-rock snazz
The accessories offer is small. Two pairs of black and white flats including a brothel creeper-esque pointy lace-up and all shoes go from UK size 4-10 – brilliant! The black suede slouch bag with silver pyramid studs is another one set to move faster than Ronaldo on rollerskates. Luckily I got one in my goody bag – cool!
Elsewhere, there are a few safer jersey and print pieces, some good domino-print leggings and a waxed cotton crop biker jacket. The attention to detail was duly noted – domino-print linings and cute tags adorned with a cartoon of Beth akin to the 2-tone Beat girl I remember doodling over and over back in the eighties.
On the other side of the room, the regular Evans stuff was also looking strong, especially some biker-western hybrid boots, patent heels and slouchy patent bags. More dolman sleeves sweater dresses made the grade alongside a good selection of leggings including the now-ubiquitous legging-jean – I guess that was inevitable.
I’m really fascinated by this Beth Ditto collection and how it will impact on fashion for ‘big girls’. It’s still such an under-exploited market and I know Evans are keen to get the next generation of shoppers through their doors which this will definitely do. It will also get some non-typical Evans customers in which I’m sure will help break down barriers. I guess only time will tell…
Oh, PS, here’s the studded bag:
25 June, 2009 @ 12:44 am
The collection looks sounds really good.
Funnily enough, I used to work in Evans, a lot of their stuff is really nice…
xxx
25 June, 2009 @ 6:28 am
The pointy creepers sound promising. Did you like em??
25 June, 2009 @ 7:19 am
Pointed creepers takes me back to Robot on the Kings Road!
I thought the collection was good and bold – really creative of Evans and not mainstream bland at all. Her shoot for Style mag was great but what's the fabric like??
25 June, 2009 @ 12:26 pm
I am actually looking forward to seeing this hit the stores, being a size 14 – 16 myself, I think it is high time that edgier, younger and more trend forward fashion was available.
25 June, 2009 @ 4:48 pm
the studded bag is cute! LOL. btw, pointed creepers? sounds great!
xx
25 June, 2009 @ 5:39 pm
I love your blog because I find out about the previews I DIDN'T get invited to, despite dedicated half-page stories to them! Hmmm…
26 June, 2009 @ 3:03 am
Sounds great! Love the look of the bag.=D
A Writers Den
The Brown Mestizo
26 June, 2009 @ 9:47 pm
Appaz Evans have some cute jewellery too, but I'd feel somehow 'wrong' going in there (not that I'm super skinny, but I'm not size 16+). I suppose if I had super wide feet as opposed to super long and thin feet I would definitely shop their shoes though, as it can be difficult finding a 41.