Beth Ditto for Evans – the preview

Lots of excitement bubbling up about the Beth Ditto for Evans shebang, set to drop on July 9th. I had a quick shifty this arvo but sadly no snaps – stealth or otherwise – there’s a massive embargo due to some exclusive or other, *huff*!

Anyway, the good news is, it will be worth the wait, Ditto was obviously the right girl for the job. My highlights:

*A purple sequin dolman sleeve T-top, brilliant slouchy shape with the necessary amount of glam-rock snazz

*A black sweater dress with 80s face graphic and huge silver sequin dots. This will surely fly out
*Cat-face print jersey tunic tee with elbow-length sleeves. The cat has crystals for eyes – sounds totally dodgy but looks fab.

The accessories offer is small. Two pairs of black and white flats including a brothel creeper-esque pointy lace-up and all shoes go from UK size 4-10 – brilliant! The black suede slouch bag with silver pyramid studs is another one set to move faster than Ronaldo on rollerskates. Luckily I got one in my goody bag – cool!

Elsewhere, there are a few safer jersey and print pieces, some good domino-print leggings and a waxed cotton crop biker jacket. The attention to detail was duly noted – domino-print linings and cute tags adorned with a cartoon of Beth akin to the 2-tone Beat girl I remember doodling over and over back in the eighties.

On the other side of the room, the regular Evans stuff was also looking strong, especially some biker-western hybrid boots, patent heels and slouchy patent bags. More dolman sleeves sweater dresses made the grade alongside a good selection of leggings including the now-ubiquitous legging-jean – I guess that was inevitable.

I’m really fascinated by this Beth Ditto collection and how it will impact on fashion for ‘big girls’. It’s still such an under-exploited market and I know Evans are keen to get the next generation of shoppers through their doors which this will definitely do. It will also get some non-typical Evans customers in which I’m sure will help break down barriers. I guess only time will tell…

Oh, PS, here’s the studded bag: