Another good Friday

The Diesel PR machine is in overdrive and news is coming in thick and fast about their latest recession-busting tactics to get us into their stores and spend-spend-spending. Money tighter than your post-Easter jeans waistband? Fret not. This Friday is Black Friday when Diesel’s ‘black money’ will be hidden in all manner of random places to be discovered and redeemed against merchandise in-store all weekend long. If this ruse is half as successful as Diesel’s last publicity coup, we can safely say that the stores will be cleaned out. Keep your eyes peeled, the notes could be anywhere.