Absolut pop-up


Pop-up shops just keep on coming! The latest is House of Masquerade, popping up in Shoreditch’s Redchurch Street from 24th -27th October. (Redchurch Street is east London’s new It street – my favourite secret shop, Caravan has just relocated there, the new Conran hotel is opening there imminently and Shoreditch House has been happily settled there for a year or so.) Absolut Vodka is behind House of Masquerade, a collab with vintage outfitters Mint who have worked with fashion illustrator Daisy de Villeneuve to create a special live dressing up box experience complete with on-site stylist and Absolut Vodka on tap. Apparently, de Villeneuve has also produced 250 limited edition journals to go on sale during those 4 days (well, evenings actually, it’s open from 5-11pm) with proceeds going to The Terence Higgins Trust. I love Daisy De Villeneuve and I’m loving the sound of these journals. Especially as I’m sure they’ll cost less than the £350 that Smythson are charging for their exclusive limited edition Ed Ruscha diaries. (I know the money goes to charity but still…)

Not quite a pop-up shop but an interesting space none the less, Acne Jeans opened its new mini department at Liberty during London Fashion Week. I went along to the opening with fellow bloggers Alison from Bish Shops and Géraldine from Café Mode but to be honest, I was more interested in cocktail sipping, oggling Alexa The Chung and speculating on the arrival/non arrival of Kings Of Leon than the actual clothes. But I went for a closer look this week and…it’s fabulous! I love the slim-leg chinos and cuboid storage and of course the perfect-in-every-way Acne Paper. If only the Lanvin-for-Acne collection would hurry up and land already…