SS 09 trend report: Miss Selfridge

I’m sure it sells very well but Miss Selfridge has become a tad predictable in its collections as essentially they always consist of a rehash of some past decade or other. Next spring it’s the turn of the bad-taste ’80s as Wednesday’s unveiling looked a lot like someone had been let loose in Absolute Vintage and carted the whole lot of primary-coloured suede gilets, bustier dresses and chain-strap bags to this disused space in the heart of Covent Garden. No matter, the presentation was super-slick with banks of TVs displaying iconic 80s films and videos (Who’s That Girl! Prince! Footloose!) to get us into the groove. I like how the ‘stories’ were arranged in colours – jade, royal blue and white are key. Highlights? The denim pieces were really strong and destined for commercial success in my eyes but a dubious beige acrylic crochet sweater was a bad-taste statement too far.