Oh gosh, Fred Perry really are stepping up their game. A trip to their new showroom in Holborn revealed a huge collection for autumn/winter– big on accessories, shoes and designer collaborations. A cool intern called Lola showed me the range and I have to say, it’s pretty damn exciting.
From the designer collaborations I’m loving the Jessica Ogden chunky boat neck knits in two tone stripes and Peter Jensen’s genius grey pique tennis dress. However, the star attraction was the showroom itself. Kitten out in gorgeous Castle Gibson-esque drapers drawers (but not in a contrived way) with original mod and punk 7-inch sleeve artwork adorning the walls, the environment really sums up the roots of the label without overdoing it.
My Fred Perry wishlist:
Dogtooth Harrington jacket
Ruffle placket stripy knit – very Sonia Rykiel
School-girl grey V neck jumper