Eau the glamour


Three new celebrity frangrances launched yesterday proving that despite some people’s protests (ie, mine), the celebrity bubble is far from deflating. Kate Moss’s Kate, the Beckhams’ Intimately Beckham Night and Gwen Stafani’s L are all set to slug it out on the perfume counter in the coming weeks. All very well and good except according to NPD research, sales of women’s celebrity fragrances dropped 17 percent last year and for the first time in the last decade US customers bought more make-up than fragrance. Uh oh, are you thinking what I’m thinking? Yup, the next big thing could well be celebrity make-up ranges. Apart from the odd Mac hook-up this is an area ripe for exploitation. I mean, no need for pesky meetings to look at fabric swatches or toiles, or sniff endless test tubes of noxious odours, a simple Pantone colour chart and a rummage in the old Louis Vuitton make-up bag to haul out some old favourites, and voila, Keira Knightley’s exclusive new range for Chanel, Kate Moss’ exclusive new range for Rimmel and Jessica Simpson’s exclusive new range for Wet n Wild. I’m not sure how much more of this I can take…

Pic: www.metro.co.uk