When The Sartorialist featured André Benjamin (AKA Benjamin 3000) on the blog a few weeks ago the response was phenomenal. Everyone loves this guy. And now news is in that André has unveiled his own clothing line at Barneys, New York with other upscale outlets to follow. The line, Benjamin Bixby is inspired by ‘vintage documentary clips of American football players’ according to WGSN and consists of varsity sweaters, newsboy caps, denim and a long fake fur coat for good measure. As someone who’s madly into menswear on girls at the moment, this definitely appeals to me. Even if I don’t wear it, I want to see it. And rest assured, this is no lame celebrity fashion line. Ten years in the planning, Benjamin has self-financed the brand and knows his fashion inside out. He plans to change the look entirely for SS09 although the common thread will be classic dressing. Go André!
More info here